Rebecca Judd, SK, Fris & Almass Badat from The Den celebrated 50 years of the classic Levi's Trucker Jacket this October 2017. After shooting The Den x Levi's custom jackets at the Old Blue Last, the team members headed to Berlin for the launch!
The Den Trucker Jacket is inspired by our brand ethos. We kept it simple, including the three elements of The Den. Our slogan Long Live The Den and est. 2015 on the wearer’s back, and the vinyl record on the chest. In times where trends and phases come and go, and live music nights of UK street culture is heavily regulated post the introduction of Form 696, est. 2015 signifies our starting point, and Long Live The Den points to where we will go. We are rooted in our culture, and are one of the only regular live music nights that are For Us By Us. The vinyl on the left side of the chest keeps music at the heart of what we do, and these details are the only ones that really matter - we are in it for the long run.
Photography by Jordan Curtis Hughes